Hi! Thrilled you found us.
We are DDB Remedy.
Healthcare agency at your service
(and for your delight).

We love surprises.
And we believe that when
it comes to communications…


What the heck is
unexpected works anyway?

Unexpected Works
is grounded

Think of all the ideas that have transformed and changed the world: heliocentrism, gravity, evolution, the unconscious. What do they all have in common? They were ideas that went against the grain.

in smart thinking

They were absolutely unexpected and this outraged some people. Others were intrigued. But everyone took notice. And that is hardly surprising. We know from neuroscience (and our personal experience) that the unexpected makes you sit up, pay attention, and feel something.

and surprise!

The unexpected shifts attention and unlocks emotion. Which is important to know for businesses who have important things to say and need to cut through the noise.

Hey you! Brainy person!
Geek out on our clinical review

Hey you! Brainy person!

Geek out on our clinical review

‘How the unexpected and emotion work to influence behaviour change’

Formalising the unformalisable

While our work is anything but formulaic, how we get there always includes two critical elements: emotional connection and the unexpected. Our agency uses the Unexpected Works formula to inspire our work, ground strategy, judge our creative, set KPIs, and more.

Works  =  [Emotional connection x Unexpected]2


W=EU2 (sound familiar?)

We defy labels

We're more than a creative healthcare agency

(We're definitely not a medical communications agency!)

We're a bunch of creative, intelligent, friendly, interesting, interested, diverse, and happy people (and dogs). Surprising and delighting our clients and ourselves is what gets us out of bed in the morning.

We're grounded in science – clinical data, anything medical, metrics, market research, behavioural science – AND bursting with creativity. We love nothing more than getting stuck into data, and then making it pop in unexpected ways.

Strategy and storytelling is in everything we do. We think outside the box, start with the end in mind, challenge, flip, and subvert. We do the basics, too, of course: set KPIs, and really get to know your audiences, markets, and brands – inside and out.

Uncover the talent

Meet the (sometimes) weird but (always) lovely DDB Remedy team. We've got the right talent to support you and your vision, no matter how grand or humble

  • Hazel
    Managing Partner

  • Tracey
    Managing Partner

  • Martin
    Executive Creative Director

  • Yvette
    Creative Director (Copy)

  • Deniz
    Digital Director

  • Zara
    Head of Account Management

  • Lynne
    Operations Director

  • Jack
    Finance Director

We've worked across diverse areas over the years

  • Aesthetics
  • Cardiovascular disease
  • Dermatology
  • Gastroenterology
  • Immune-system diseases
  • Infectious diseases
  • Little ones (pro bono)
  • Male and female health
  • Medical devices
  • Neurology
  • Oncology
  • Ophthalmology
  • Rare diseases
  • Rheumatology

you made it!


(Think you can do better?)

It's play time